There’s An App for That

app for thatNowadays there is an app for just about everything you can imagine, and if it hasn’t been created, chances are it will be. This is especially beneficial for marketers who are constantly trying to reach their audiences with as many media as possible. Because most of us are usually in arm’s reach of at least one electronic device, app creators have taken notice and developed apps that available on various smart phones and tablets.

Apps have revolutionized the way the modern marketer uses mobile marketing to reach consumers…making it an easier, faster, more accessible, and affordable strategy. Generally, consumers are spending more time on their apps than ever before. In fact, new data from Nielsen shows that U.S. Android and iPhone users age 18 and over spend 65% more time each month using apps than they did just two years ago. Further data indicate consumers used approximately 26.8 apps per month in 2013, a slight increase from 2012, and 2011. Although the average number of apps used is not growing at an exponential rate, it is showing no signs of slowing down. So, if you’re not using apps to promote your business, why not??

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The beauty of apps is that your marketing message is always with the consumer, likely tucked away in their pockets or handbags. Having the ability to market on the go Smartphone with cloud of application iconsenables businesses to use apps to send coupons, discounts, and promotions to highly targeted consumers as well as offer a channel to order products, make secure purchases, and track orders. With apps there’s no more need to worry about coupons that were left at home, the trouble over lost receipts, or misplacing your gold level rewards card…which you took pride in racking up those extra points during last Saturday’s blowout sale. Shhh…your secret is safe with me! 

Taking the time to develop a well-done app can make all the difference in your business. It’s an easy way to generate extra revenue, and keep that constant line of open communication with your consumers.

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Using Pinterest to Reach Your Target Market

When I first heard about Pinterest years ago, I can remember thinking, “What is the point of this?  Why would there be a need for a website/app to bookmark some of your favorite things when you can simply search for them using the Internet?” Then, I decided to give it a try and it was all over from there. Hook, line, and sinker. I quickly became obsessed, pinterestpinning recipes, fashion ideas, home decor tips, and more.  I was part of the 70 million Pinterest addicts *ahem* users.

So, for those who are not familiar with Pinterest, here’s a quick overview. Pinterest, an emerging social media, is a virtual pin-board where users are able to search, organize, and share a variety of ideas.  Pinterest is no longer used merely for personal use, it has now evolved to business use with approximately 500,000 business accounts. Marketers have discovered the power of Pinterest to optimize their brand and generate traffic to their websites.  In fact, in 2012, Sony published data that indicated that Pinterest attributed to driving 2.5 times more traffic to its homepage.  More traffic to your website equals more money! More revenue for the company could increase the chances you could get a pay raise or some other incentive. Score!

business useSo, now that social media sites are playing a role in search engine optimization (SEO), it is important to consider integrating Pinterest into the company’s social media or marketing strategy and set aside some time each week for pinning.  Not putting enough time into Pinterest won’t help the company climb the search ranks, so if it’s a tool you want to use, make sure you are making the most of it.

Although Pinterest can be fun and addicting for personal use, businesses should carefully consider the type of content they are sharing before mindlessly clicking the pin button. Lastly, in order to be the most effective with Pinterest, consider the following 10 elements when pinning:

  1. Optimize your Pinterest name, boards and pins for Pinterest search
  2. Pin content that is interesting and relevant
  3. Provide link backs to company website, only if the pin is from your website
  4. Personalize captions under the pin’s description
  5. Include hashtags and keywords in the pin’s description
  6. Make sure you share a variety of pins, including videos, photos, and articles
  7. Don’t neglect your profile. Edit the About Me section to briefly describe your company
  8. Take the time to engage with other users by repinning and making comments on pins
  9. If you want to use your personal Pinterest account for business, be sure to convert your personal Page to a business page
  10. Follow other businesses’ boards and see the types of content they pin

Check out this interesting infographic – it’s a great example of the many infographics that are often shared on Pinterest. Happy pinning!

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An Infographic Is Worth 1,000 Words

Social-Media-TodayFrom early childhood we have been influenced by photos, bold colors, and visual elements that help us process and comprehend the information that we are exposed to on a daily basis.  It all started with picture books, then educational television programs and interactive computer games, digital books, and now a multitude of emerging media including infographics.  Currently, infographics are one of the most used visually stimulating media used to illustrate data or to tell a story. The popularity of infographics can be traced back to its tendency to become viral and its capability of transforming a standard text content into an easy-to-understand visual content.

In today’s fast-paced world, we ingest an exorbitant amount of information in a short amount of time, reducing the desire to read lengthy and detailed messages; however, our interest is typically heightened when we see images je-visually-infographicand visual content.   The main appeal of visual content, via infographics, is its profound ability to communicate complex messages quickly while cutting through the clutter. This is extremely useful to digital marketers, whose goal is to capture the short attention span of its audience. People’s short attention span attributes to the fact that roughly 200% more images are liked on Facebook over text.  Think about it…if we see an image accompanied with text, we will typically pay more attention than merely text alone.

Marketers use infographics as a part of content marketing strategies to capture attention on social media, mobile, the Internet. By incorporating infographics into the mix, people will be more likely to share your content, and in the social media world, shareability is vital to increasing brand awareness and ROI. The more creative and well-designed infographics are seemingly more interesting which can lead to an increased desire to share and generate conversation.  The more conversation that is generated, the broader the audience will be.  So, as the saying goes, a picture an infographic is worth a 1,000 words. With a little time, effort, and data collection, you’ll be on your way to creating beautiful, shareable, and marketable infographics!

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Plugged and Charged: Today’s Emerging Media

Picture it. You just stopped in your local Starbucks to place an order for a piping hot Grande White Chocolate Mocha. The aroma of fresh coffee beans hits you as you sink into that plush, oversized chair. Ahhh time to relax and unplug from the world, right? 

wpid-starbucks-laptops-300x169.jpg Not hardly! Take a look around… you’ll see someone on their smart phone – likely head down and eyes glued to the screen, another person typing away on their fancy 10″ tablet, and then you notice someone else video chatting with their loved ones. Who cares if technology overuse causes carpel tunnel or text-neck? (Yes, it is a real thing!) We would rather make these sacrifices to stay digitally connected…at least then we would know everything at any given time right when we need to know!

wpid-socialnetworks.jpg It is no secret that we live in a world that is digitally connected 24/7/365, but why are we so dependent on technology and various forms of emerging media? We want information available at our finger tips and delivered instantly. As technology continues to rapidly advance, so will the way we use these emerging media in our every day lives. We use various types of emerging media to order our favorite takeout or schedule an appointment at the hair salon all without talking to a human, and we send emails and text messages rather than picking up the phone.

As a whole, our society is digitally and socially plugged at all times, and if we are not it can be tragic and devastating. Sounds drastic…I know, but you would think the world is ending. Examples of these emerging media we connect with on a daily basis include

    • Social media
    • Blogs
    • Digital media
    • Mobile communications
    • Video marketing
    • Email

wpid-smm.pngToday, we depend on these emerging media as communications with our favorite brands, family, friends, and even our utility companies. The future of digital media and emerging media will only continue to develop and we will find more new and innovative ways to utilize these types of media in our every day lives.

Check out the poll below and cast your vote!


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