INTEGRATE 2015: Speaker Profile – Rod Brooks

WVU IMC Blog

To make sure that you have the best experience at INTEGRATE 2015, I will be profiling a few of the speakers as part of a multi-part blog series.

Rod Brooks

Rod Brooks, V.P. & Chief Marketing Officer – PEMCO Insurance, is the first speaker on the list. In an email interview, Rod answered a question I presented to him about digital strategy. His answer below is a great preview of the caliber of marketing wisdom he will be sharing when he takes the stage at INTEGRATE.

Rod – On social media you posted the following Forrester quote: “74% of business executives say their company has a digital strategy, but only 15% believe their company has the skills and capabilities to execute.” This is a very scary statistic! Of the 15% minority, what skills and capabilities do you view as being important to their success? Would having an integrated marketing skill set be a plus?

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About Jenna Beach

My name is Jenna Beach and I have been in the public relations/marketing/social media industry for 7 years. The field of marketing is intriguing and each day brings a set of unique challenges. Whether those challenges are successes or obstacles, I enjoy the learning experience that it provides as well as the endless opportunities for growth, improvement, and advancement. I am a self-driven individual who requires little to no direction in establishing responsibilities for myself. I take great pride in my work and all the details that are involved in the process. I love learning from others, but I also enjoy teaching others new things. My goal as a PR and Marketing professional is to ensure I exceed expectations, maintain a positive attitude, continuously improve myself and don't settle for mediocre results.
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