What Does Your Digital Footprint Say About You?

What happens online…stays online! Although your online activity appears to be seeminglywhat-happens-online-stays-online private, it is near impossible to achieve total privacy. Every website or digital platform you visit leaves behind a trail (footprint) of data and personal information. Think of it as a trail of bread crumbs that navigates directly to you. This data is transmitted from emails that you send, various social media platforms, company websites, blogs, and any information you submit online. Every status update published on Facebook, every Tweet posted on Twitter, every Pin pinned on Pinterest and every photo shared on Instagram contributes to your digital footprint. The more time that an individual or brand spends on social networking websites, the larger your digital footprint will be. Just because you hit that delete button does not mean that the data was permanently deleted.  So do you know what your online activity say about you?

How Does Your Digital Footprint Affect You?

Only 3% of people perform a search on themselves regularly, and almost three-quarters have only searched for themselves once or twice. It is imperative for your reputation, and perhaps subconscious, to ensure that you know what is being said about you or a brand as well as what you’ve said put out there for the world to see about yourself. If you’re not careful, your actions on the Internet can speak on your behalf well before you’ve even met a potential college admissions counselor, employer, manager, client, or customer. Often times clients have been lost or people have missed a job opportunity due to a poor digital footprint. To build a digital footprint that really helps to positively influence people’s opinions about you or your business, all online activity should be strategically aligned.

7 Suggestions To Help Ensure Positive Digital Footprint


  1. Be authentic in everything you do online
  2. Make sure your actions and content are credible and trustworthy
  3. Regularly perform an Internet search to see what has been published about you or your brand
  4. Create social media accounts and make sure the profiles are accurate, maintained, and up-to-date
  5. Make sure your privacy settings are set to private, unless you’re a public brand
  6. Avoid sharing overly personal or confidential information online
  7. Follow the Golden Rule: if you can’t say something nice, don’t say anything at all

About Jenna Beach

My name is Jenna Beach and I have been in the public relations/marketing/social media industry for 7 years. The field of marketing is intriguing and each day brings a set of unique challenges. Whether those challenges are successes or obstacles, I enjoy the learning experience that it provides as well as the endless opportunities for growth, improvement, and advancement. I am a self-driven individual who requires little to no direction in establishing responsibilities for myself. I take great pride in my work and all the details that are involved in the process. I love learning from others, but I also enjoy teaching others new things. My goal as a PR and Marketing professional is to ensure I exceed expectations, maintain a positive attitude, continuously improve myself and don't settle for mediocre results.
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5 Responses to What Does Your Digital Footprint Say About You?

  1. kschwalje says:

    Reblogged this on Emerging Media and commented:
    Because I recently blogged about digital footprints, I thought my readers might enjoy reading this from Coffee and Marketing.


  2. kschwalje says:

    Jenna, enjoying your blog! Please check out mine – http://mywvuimcblog.wordpress.com/

    Liked by 1 person

  3. Tamara Hooks says:

    This is very interesting. Consumers would be wise to adhere to such sound advice -particularly in relation to how employers feel about how existing and potential employees portray themselves on social media. These days many employers have social media policies in place that reference the importance of responsible behavior on social channels especially when employees represent their company online.

    Liked by 1 person

  4. kaylab1325 says:

    Jenna, I think that this post makes a great point. I think that consumers out there do not realize that everything that they click on, search, etc. is being “recorded.” Brands can track just how its consumers are moving throughout a site and what they are clicking on. The digital footprint a consumer leaves for a brand is not always noticed by the consumer. Brands can learn so much about its consumers just by looking at the digital footprint they have left behind. Like you said, this goes for all different platforms. If a brand is looking at how to reach its consumers effectively, sometimes it is best to look at the digital footprint they are leaving (almost like breadcrumbs to success!)

    Liked by 1 person

  5. juliancavazos says:

    What you post on social media can also cause you to lose your job or not get the job you are applying for.

    Here’s a list from Forbes of some of biggest turnoff for potential employers:
    -Candidate posted provocative/inappropriate photos/info – 50 percent
    -There was info about candidate drinking or using drugs – 48 percent
    -Candidate bad mouthed previous employer – 33 percent
    -Candidate had poor communication skills – 30 percent
    -Candidate made discriminatory comments related to race, gender, religion, etc. – 28 percent
    -Candidate lied about qualifications – 24 percent

    See the full article here: http://onforb.es/1xa1wDa


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