Increase Your Rank: Using SEO to Optimize Your Website

SEO marketing

With most things in life, many of us often strive to be the best we can be, and as the saying goes,“if you’re not first, you’re last.” This mentality is not only practiced by individuals, but the majority of companies often lead by this example, especially when it concerns website traffic.

When using a website to promote products and/or services, it’s important that the efforts to maximize a company’s Internet presence are executed to its full potential. From Google, Bing, and Yahoo! to and AOL, there are a variety of search engines that consumers use to research products and services. The higher a website appears in Internet search results, the more likely potential consumers will visit your page. So, how do you reach the top, or at least the first page of search results? SEO, of course!

What Is SEO?

SEO stands for Search Engine Optimization and is the process of getting web traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.  SEO allows a larger number of consumers to locate a company’s website, providing both the consumer and the company with the results they are looking for on the web. To gain a better understanding of SEO, check out the 3-minute SEO overview video below.

Where to Start

First and foremost, it is essential to have great web content. Not just content that was CONTENT highlighted in greenthrown together for the sake of getting a website up and running, but unique content that will interest consumers and make your company stand out in the sea of competitors. Then, a great place to begin concentrating SEO efforts should take place before the website is built. Although SEO can be added following the website development, it is much easier to create a foundation based on an SEO-ready platform.

SEO Strategies

With Google alone, there are 3.5 billion searches per day and 1.2 trillion searches per year worldwide. These statistics alone are proof of why you need an SEO strategy. Strategies to consider include the following:

  • Develop quality content
  • Have an easy-to-navigate website
  • Optimize links with strong keywords
  • Add keywords to meta tags and meta descriptions
  • Review analytics and reporting to see where improvements can be made

Ready, set, SEO!


About Jenna Beach

My name is Jenna Beach and I have been in the public relations/marketing/social media industry for 7 years. The field of marketing is intriguing and each day brings a set of unique challenges. Whether those challenges are successes or obstacles, I enjoy the learning experience that it provides as well as the endless opportunities for growth, improvement, and advancement. I am a self-driven individual who requires little to no direction in establishing responsibilities for myself. I take great pride in my work and all the details that are involved in the process. I love learning from others, but I also enjoy teaching others new things. My goal as a PR and Marketing professional is to ensure I exceed expectations, maintain a positive attitude, continuously improve myself and don't settle for mediocre results.
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3 Responses to Increase Your Rank: Using SEO to Optimize Your Website

  1. Jenna, you made a great point when you stated that marketers need to start with content. It’s important for companies to remember that they shouldn’t be optimizing for search engines. They need to be optimizing for users by creating useful, information rich websites and white papes that clearly and accurately describe their company’s content. This should include publishing white papers, writing a blog, sharing research findings, writing case studies, encouraging user generated content, creating useful applications, and more.

    Liked by 1 person

  2. tahooks says:

    I enjoyed your post. SEO is critical for brands to have visibility online and via the mobile web. As a user, who wants to scroll and scroll to get the relevant information they desire. And as a brand, don’t you want high visibility? That’s why web platforms like WordPress have out-of-the-box SEO functionality and premium plugins to improve your SEO capabilities

    Liked by 1 person

  3. Pingback: Your Message in Motion: The Power of Video Advertising | Coffee and Marketing

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