Generating Buzz With Visual Content Marketing

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Just 10 to 15 years ago we would have never imagined that traditional marketing would be old news…just like yesterday’s stale newspaper that’s currently collecting dust on your front doorstep. Today, we’ve catapulted into a digital world where the majority of content and media efforts are executed online via the Web and social media. Nowadays, it’s practically impossible to avoid marketing messages online. Are you marketing online? Most likely you’re nodding in agreement, and if you’re not then it’s time to get your creative juices flowing and crank out some powerful, out-of-the-box visual content marketing! So long to the days where text alone will engage consumer’s attention! Visuals are so intriguing that an estimated 40% of consumers will be more likely to respond to a marketing message that contains visual information rather than plain text.

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Defining Visual Content Marketing

Visual content marketing provides valuable information, but what exactly is visual content marketing?

Visual content marketing gathers the different forms of content marketing based on visual elements.

 Examples of Visual Content Marketing

  • Infographics
  • Videos
  • Memes
  • Animations
  • Presentations
  • Photographs
  • GIFs

Advantages of Visual Content Marketing

In today’s digital environment, timing and relevancy are critical factors of a well-planned IMG_0295visual content marketing strategy. Likewise, it is even more important that content is delivered at the right time to the right audience. Consumers are becoming increasingly immune to marketing and advertising messages, especially those that are not relevant to their wants and needs. Mis-marketed content leads some consumers to develop an unfavorable attitude toward the company or take some kind of action to limit the messaging.

Willy-Wonka-on-visual-content-marketingVisual content marketing helps increase engagement and brand awareness as well as affords a company the ability to amplify its revenue and overall sales growth. Visual content also plays a significant role on social media. Attractive content on social media tends to be easier to digest and more share-able. The more eyes on your product, the more likely they consumers are to visit your website and make purchases!

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About Jenna Beach

My name is Jenna Beach and I have been in the public relations/marketing/social media industry for 7 years. The field of marketing is intriguing and each day brings a set of unique challenges. Whether those challenges are successes or obstacles, I enjoy the learning experience that it provides as well as the endless opportunities for growth, improvement, and advancement. I am a self-driven individual who requires little to no direction in establishing responsibilities for myself. I take great pride in my work and all the details that are involved in the process. I love learning from others, but I also enjoy teaching others new things. My goal as a PR and Marketing professional is to ensure I exceed expectations, maintain a positive attitude, continuously improve myself and don't settle for mediocre results.
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2 Responses to Generating Buzz With Visual Content Marketing

  1. juliancavazos says:

    When I scroll through my Facebook feed, I’m much more likely to read and engage on a post that has a photo or video on it than if it was just plain text. Visual content catches the eye. It makes you stop and look at the photo or play the video. It truly enhances a marketer’s content!

    Liked by 1 person

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