Nowadays there is an app for just about everything you can imagine, and if it hasn’t been created, chances are it will be. This is especially beneficial for marketers who are constantly trying to reach their audiences with as many media as possible. Because most of us are usually in arm’s reach of at least one electronic device, app creators have taken notice and developed apps that available on various smart phones and tablets.
Apps have revolutionized the way the modern marketer uses mobile marketing to reach consumers…making it an easier, faster, more accessible, and affordable strategy. Generally, consumers are spending more time on their apps than ever before. In fact, new data from Nielsen shows that U.S. Android and iPhone users age 18 and over spend 65% more time each month using apps than they did just two years ago. Further data indicate consumers used approximately 26.8 apps per month in 2013, a slight increase from 2012, and 2011. Although the average number of apps used is not growing at an exponential rate, it is showing no signs of slowing down. So, if you’re not using apps to promote your business, why not??
The beauty of apps is that your marketing message is always with the consumer, likely tucked away in their pockets or handbags. Having the ability to market on the go enables businesses to use apps to send coupons, discounts, and promotions to highly targeted consumers as well as offer a channel to order products, make secure purchases, and track orders. With apps there’s no more need to worry about coupons that were left at home, the trouble over lost receipts, or misplacing your gold level rewards card…which you took pride in racking up those extra points during last Saturday’s blowout sale. Shhh…your secret is safe with me!
Taking the time to develop a well-done app can make all the difference in your business. It’s an easy way to generate extra revenue, and keep that constant line of open communication with your consumers.