There’s An App for That

app for thatNowadays there is an app for just about everything you can imagine, and if it hasn’t been created, chances are it will be. This is especially beneficial for marketers who are constantly trying to reach their audiences with as many media as possible. Because most of us are usually in arm’s reach of at least one electronic device, app creators have taken notice and developed apps that available on various smart phones and tablets.

Apps have revolutionized the way the modern marketer uses mobile marketing to reach consumers…making it an easier, faster, more accessible, and affordable strategy. Generally, consumers are spending more time on their apps than ever before. In fact, new data from Nielsen shows that U.S. Android and iPhone users age 18 and over spend 65% more time each month using apps than they did just two years ago. Further data indicate consumers used approximately 26.8 apps per month in 2013, a slight increase from 2012, and 2011. Although the average number of apps used is not growing at an exponential rate, it is showing no signs of slowing down. So, if you’re not using apps to promote your business, why not??



The beauty of apps is that your marketing message is always with the consumer, likely tucked away in their pockets or handbags. Having the ability to market on the go Smartphone with cloud of application iconsenables businesses to use apps to send coupons, discounts, and promotions to highly targeted consumers as well as offer a channel to order products, make secure purchases, and track orders. With apps there’s no more need to worry about coupons that were left at home, the trouble over lost receipts, or misplacing your gold level rewards card…which you took pride in racking up those extra points during last Saturday’s blowout sale. Shhh…your secret is safe with me! 

Taking the time to develop a well-done app can make all the difference in your business. It’s an easy way to generate extra revenue, and keep that constant line of open communication with your consumers.


About Jenna Beach

My name is Jenna Beach and I have been in the public relations/marketing/social media industry for 7 years. The field of marketing is intriguing and each day brings a set of unique challenges. Whether those challenges are successes or obstacles, I enjoy the learning experience that it provides as well as the endless opportunities for growth, improvement, and advancement. I am a self-driven individual who requires little to no direction in establishing responsibilities for myself. I take great pride in my work and all the details that are involved in the process. I love learning from others, but I also enjoy teaching others new things. My goal as a PR and Marketing professional is to ensure I exceed expectations, maintain a positive attitude, continuously improve myself and don't settle for mediocre results.
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2 Responses to There’s An App for That

  1. sjordan0311 says:

    I completely agree that there’s an app for just about everything. And if you find one that doesn’t exist, you better develop it! As you mentioned, there are many pros to mobile apps. Marketing a mobile app is just as important as the development. App Store Optimization (ASO) plays an integral part in getting the word out. Having an “if you build it they will come” attitude is often why some apps fail. There are many things marketers can do to spread the word about their app, but the key is how do they get users to spread the word. The best marketing channel is the existing customer.

    Liked by 1 person

  2. juliancavazos says:

    I am amazed at all the different kinds of apps there are. But as much of a variety as there is for just about anything you can think of, apps all have the ability to be reviewed by users. If I see an app has bad reviews, I won’t be willing to download it. App developers have to make sure that there is an actual need for the app, but that it works properly.

    Liked by 1 person

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