From early childhood we have been influenced by photos, bold colors, and visual elements that help us process and comprehend the information that we are exposed to on a daily basis. It all started with picture books, then educational television programs and interactive computer games, digital books, and now a multitude of emerging media including infographics. Currently, infographics are one of the most used visually stimulating media used to illustrate data or to tell a story. The popularity of infographics can be traced back to its tendency to become viral and its capability of transforming a standard text content into an easy-to-understand visual content.
In today’s fast-paced world, we ingest an exorbitant amount of information in a short amount of time, reducing the desire to read lengthy and detailed messages; however, our interest is typically heightened when we see images and visual content. The main appeal of visual content, via infographics, is its profound ability to communicate complex messages quickly while cutting through the clutter. This is extremely useful to digital marketers, whose goal is to capture the short attention span of its audience. People’s short attention span attributes to the fact that roughly 200% more images are liked on Facebook over text. Think about it…if we see an image accompanied with text, we will typically pay more attention than merely text alone.
Marketers use infographics as a part of content marketing strategies to capture attention on social media, mobile, the Internet. By incorporating infographics into the mix, people will be more likely to share your content, and in the social media world, shareability is vital to increasing brand awareness and ROI. The more creative and well-designed infographics are seemingly more interesting which can lead to an increased desire to share and generate conversation. The more conversation that is generated, the broader the audience will be. So, as the saying goes,
a picture an infographic is worth a 1,000 words. With a little time, effort, and data collection, you’ll be on your way to creating beautiful, shareable, and marketable infographics!