Picture it. You just stopped in your local Starbucks to place an order for a piping hot Grande White Chocolate Mocha. The aroma of fresh coffee beans hits you as you sink into that plush, oversized chair. Ahhh time to relax and unplug from the world, right?
Not hardly! Take a look around… you’ll see someone on their smart phone – likely head down and eyes glued to the screen, another person typing away on their fancy 10″ tablet, and then you notice someone else video chatting with their loved ones. Who cares if technology overuse causes carpel tunnel or text-neck? (Yes, it is a real thing!) We would rather make these sacrifices to stay digitally connected…at least then we would know everything at any given time right when we need to know!
It is no secret that we live in a world that is digitally connected 24/7/365, but why are we so dependent on technology and various forms of emerging media? We want information available at our finger tips and delivered instantly. As technology continues to rapidly advance, so will the way we use these emerging media in our every day lives. We use various types of emerging media to order our favorite takeout or schedule an appointment at the hair salon all without talking to a human, and we send emails and text messages rather than picking up the phone.
As a whole, our society is digitally and socially plugged at all times, and if we are not it can be tragic and devastating. Sounds drastic…I know, but you would think the world is ending. Examples of these emerging media we connect with on a daily basis include
- Social media
- Digital media
- Mobile communications
- Video marketing
Today, we depend on these emerging media as communications with our favorite brands, family, friends, and even our utility companies. The future of digital media and emerging media will only continue to develop and we will find more new and innovative ways to utilize these types of media in our every day lives.
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