Plugged and Charged: Today’s Emerging Media

Picture it. You just stopped in your local Starbucks to place an order for a piping hot Grande White Chocolate Mocha. The aroma of fresh coffee beans hits you as you sink into that plush, oversized chair. Ahhh time to relax and unplug from the world, right? 

wpid-starbucks-laptops-300x169.jpg Not hardly! Take a look around… you’ll see someone on their smart phone – likely head down and eyes glued to the screen, another person typing away on their fancy 10″ tablet, and then you notice someone else video chatting with their loved ones. Who cares if technology overuse causes carpel tunnel or text-neck? (Yes, it is a real thing!) We would rather make these sacrifices to stay digitally connected…at least then we would know everything at any given time right when we need to know!

wpid-socialnetworks.jpg It is no secret that we live in a world that is digitally connected 24/7/365, but why are we so dependent on technology and various forms of emerging media? We want information available at our finger tips and delivered instantly. As technology continues to rapidly advance, so will the way we use these emerging media in our every day lives. We use various types of emerging media to order our favorite takeout or schedule an appointment at the hair salon all without talking to a human, and we send emails and text messages rather than picking up the phone.

As a whole, our society is digitally and socially plugged at all times, and if we are not it can be tragic and devastating. Sounds drastic…I know, but you would think the world is ending. Examples of these emerging media we connect with on a daily basis include

    • Social media
    • Blogs
    • Digital media
    • Mobile communications
    • Video marketing
    • Email

wpid-smm.pngToday, we depend on these emerging media as communications with our favorite brands, family, friends, and even our utility companies. The future of digital media and emerging media will only continue to develop and we will find more new and innovative ways to utilize these types of media in our every day lives.

Check out the poll below and cast your vote!


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About Jenna Beach

My name is Jenna Beach and I have been in the public relations/marketing/social media industry for 7 years. The field of marketing is intriguing and each day brings a set of unique challenges. Whether those challenges are successes or obstacles, I enjoy the learning experience that it provides as well as the endless opportunities for growth, improvement, and advancement. I am a self-driven individual who requires little to no direction in establishing responsibilities for myself. I take great pride in my work and all the details that are involved in the process. I love learning from others, but I also enjoy teaching others new things. My goal as a PR and Marketing professional is to ensure I exceed expectations, maintain a positive attitude, continuously improve myself and don't settle for mediocre results.
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2 Responses to Plugged and Charged: Today’s Emerging Media

  1. Marisa Peacock says:

    Love the imagery about Starbucks — so true! Your poll results are always very interesting.

    Liked by 1 person

  2. I agree that emerging media is taking away face to face communication. It used to be that you go somewhere social and start talking to anyone that seems to be doing the same thing you are waiting and watching… But now days you look around and everyone stays to themselves or face down to a screen … As humans have become scared to talk reach out or smile anymore except through the use of smileys reading or texting. This can be viewed as a good or bad thing …

    Liked by 1 person

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